EXCITING OPENINGS
exclusive offers
UNVEILING THE WORLD'S
Finest Stays
At LURA, we curate the most exciting new hotel openings across the globe—properties that redefine style, service, and exclusivity. From sleek urban hideaways and serene beachside sanctuaries to architectural marvels set in the world’s most inspiring destinations, our collection showcases the places everyone will be talking about. With LURA’s insider access, you’ll not only be among the first to experience them—you’ll enjoy special offers, upgrades, perks, and privileges that make your stay truly extraordinary.
CURATED BY LURA
LURA brings you the hotels everyone will be talking about this year—exclusive new openings paired with unmissable monthly offers. From complimentary nights and discounted rates to insider privileges, our curated selection ensures you experience the very best in luxury travel before anyone else.
NEW FOR 2025
THE CHANCERY ROSEWOOD
London, UK
Coming September 2025
An ultra-luxury, all-suite retreat blending heritage and modern design, offering world-class dining, a serene spa, rooftop bar, and truly bespoke service in London’s most iconic setting.
THE CARLTON
Milan, Italy
Coming November 2025
A modern homage to a legendary name, The Carlton Milan combines timeless Italian elegance with modern luxury, with beautifully styled suites in the city’s fashion heart.
ONE&ONLY
MOONLIGHT BASIN
Big Sky, USA
Coming November 2025
One&Only’s first U.S. alpine resort offers dramatic mountain luxury, world-class dining, private homes, and year-round wilderness adventures.
CORINATHIA ROME
Rome, Italy
Coming late 2025
Set within the former Bank of Italy, Corinthia Rome opens in 2025, featuring neoclassical grandeur, 60 suites, an underground spa, and rooftop views.
ORIENT EXPRESS LA DOLCE
Vita, Italy
Launched April 2025
La Dolce Vita is a new luxury train from LVMH, operating eight different routes around Italy, combining glamorous rail travel with immersive excursions.
JUMEIRAH MARSA AI ARAB
Dubai, UAE
Opened March 2025
Jumeirah Marsa Al Arab redefines Dubai luxury, blending striking architecture, oceanfront suites, world-class dining, wellness, and Arabian-inspired elegance with impeccable service.
FAENA NEW YORK
New York, USA
Coming September 2025
Faena New York introduces avant-garde luxury with bold design, immersive art, world-class dining, and transformative wellness, redefining Manhattan’s hotel and cultural experience.
NEKAJUI,
A RITZ-CARLTON RESERVE
Liberia, Costa Rica
Opened February 2025
Perched above Costa Rica’s Papagayo Bay, Nekajui blends eco-luxury, rainforest immersion, curated art, and vibrant cuisine in a biodiverse sanctuary.
AMAN ROSA ALPINA
Dolomites, Italy
Opened July 2025
The Rosa Alpina has been welcoming guests since 1939. Aman reinvents the ski retreat with refined alpine luxury, modern design, and unrivalled alpine access.
ANDBEYOND SUYIAN LODGE
Kenya, Africa
Opened July 2025
The lodge is situated within the 44,000-acre Suyian Conservancy, offering guests an immersive experience in a less-visited part of Kenya known for its abundant wildlife and conservation efforts.
HOT OFFERS
VIDAGO PALACE
Vidago, Portugal
Stay 4 nights, Pay 3
KATIKIES SANTORINI
Santorini, Greece
Stay 3 nights, Pay 2
GSTAAD PALACE
Gstaad, Switzerland
Prepay & save 15%
Begin your next adventure with us today...
