EXCITING OPENINGS

exclusive offers

UNVEILING THE WORLD'S

Finest Stays

At LURA, we curate the most exciting new hotel openings across the globe—properties that redefine style, service, and exclusivity. From sleek urban hideaways and serene beachside sanctuaries to architectural marvels set in the world’s most inspiring destinations, our collection showcases the places everyone will be talking about. With LURA’s insider access, you’ll not only be among the first to experience them—you’ll enjoy special offers, upgrades, perks, and privileges that make your stay truly extraordinary.

NEW OPENINGS

HOT OFFERS

CURATED BY LURA

LURA brings you the hotels everyone will be talking about this year—exclusive new openings paired with unmissable monthly offers. From complimentary nights and discounted rates to insider privileges, our curated selection ensures you experience the very best in luxury travel before anyone else.

A lively urban street scene with people walking past a modern glass-fronted building surrounded by green trees and outdoor seating. The building has large glass windows and appears to be a retail or dining establishment.

NEW FOR 2025

THE CHANCERY ROSEWOOD

London, UK

Coming September 2025

An ultra-luxury, all-suite retreat blending heritage and modern design, offering world-class dining, a serene spa, rooftop bar, and truly bespoke service in London’s most iconic setting.

A bright and elegant living room with a white sofa, two pink armchairs, and a glass coffee table with a flower arrangement. The room has built-in bookshelves, framed artwork, and a modern ceiling light fixture.

THE CARLTON

Milan, Italy

Coming November 2025

A modern homage to a legendary name, The Carlton Milan combines timeless Italian elegance with modern luxury, with beautifully styled suites in the city’s fashion heart.

Living room with large window overlooking trees and snow-capped mountain, tan sofa, black coffee table, armchair, fireplace, mounted TV, and modern decor.

ONE&ONLY

MOONLIGHT BASIN

Big Sky, USA

Coming November 2025

One&Only’s first U.S. alpine resort offers dramatic mountain luxury, world-class dining, private homes, and year-round wilderness adventures.

Elegant living room with cream sectional sofa, throw pillows, glass-top coffee table, and side table with lamp. Large windows with curtains, wall sconces, and wooden built-in shelves with decorative items. Marble flooring and classic molding details.

CORINATHIA ROME

Rome, Italy

Coming late 2025

Set within the former Bank of Italy, Corinthia Rome opens in 2025, featuring neoclassical grandeur, 60 suites, an underground spa, and rooftop views.

A luxurious blue train traveling through a desert landscape with mountains in the background.

ORIENT EXPRESS LA DOLCE

Vita, Italy

Launched April 2025

La Dolce Vita is a new luxury train from LVMH, operating eight different routes around Italy, combining glamorous rail travel with immersive excursions.

Luxurious modern hotel with an organic, flowing design located by the ocean with boats and yachts in the marina.

JUMEIRAH MARSA AI ARAB

Dubai, UAE

Opened March 2025

Jumeirah Marsa Al Arab redefines Dubai luxury, blending striking architecture, oceanfront suites, world-class dining, wellness, and Arabian-inspired elegance with impeccable service.

Two modern high-rise buildings with glass facades and a landscaped area at their base, set against the New York City skyline, including the Empire State Building, during twilight.

FAENA NEW YORK

New York, USA

Coming September 2025

Faena New York introduces avant-garde luxury with bold design, immersive art, world-class dining, and transformative wellness, redefining Manhattan’s hotel and cultural experience.

Aerial view of a coastal resort at sunset, with multiple large buildings, swimming pools, lush greenery, a beach, and the ocean in the background.

NEKAJUI,

A RITZ-CARLTON RESERVE

Liberia, Costa Rica

Opened February 2025

Perched above Costa Rica’s Papagayo Bay, Nekajui blends eco-luxury, rainforest immersion, curated art, and vibrant cuisine in a biodiverse sanctuary.

A bedroom with a large sliding glass door leading to a balcony overlooking a dense forest of green trees.

AMAN ROSA ALPINA

Dolomites, Italy

Opened July 2025

The Rosa Alpina has been welcoming guests since 1939. Aman reinvents the ski retreat with refined alpine luxury, modern design, and unrivalled alpine access.

Luxury outdoor pool area with stone walls, sun loungers with umbrellas, surrounded by desert vegetation and trees, with a hillside house in the background.

ANDBEYOND SUYIAN LODGE

Kenya, Africa

Opened July 2025

The lodge is situated within the 44,000-acre Suyian Conservancy, offering guests an immersive experience in a less-visited part of Kenya known for its abundant wildlife and conservation efforts.