
THE KEY TO YOUR
LIFESTYLE
ultimate
lifestyle Management
WELCOME TO LURA
LURA serves the world’s most discerning individuals with quiet precision and absolute discretion. Available around the clock, every day of the year, we curate seamless access to rare experiences, iconic destinations, and the finest names in hospitality, dining, fashion, and culture.
More than a concierge, LURA is a way of life. From elevating everyday travel to orchestrating milestone celebrations, from sourcing rare timepieces and Hermès exclusives to securing invitations that few can obtain, every detail is considered and refined.
For moments of stillness, we arrange escapes where time slows and the world falls away. For life’s complexities—whether moving home or seeking leading medical expertise—we provide solutions with elegance and ease.
With LURA, luxury becomes effortless. Your Lifestyle Manager is always at hand, just a message away—so you can simply live.
Services
LURA is dedicated to providing the ultimate lifestyle service, guiding you through the ever-changing world of luxury, making every moment a memory. Whether you require assistance with your day-to-day life or your lifelong dreams, the LURA team are experts in all things luxury
OUR PARTNERS
your benefits
LURA is proud to be affiliated with some of the best luxury brands around the world, with members benefiting from an array of luxury privileges when booking through their Lifestyle Manager, which may include:
Room upgrades
Discounted rates and offers
Hotel/resort credits
Early check-in/late check-out
Welcome gifts and VIP amenities
Kids clubs and amenities
Complimentary breakfast
Complimentary spa treatments
Complimentary transfers
Hotel Partners
Our hotel partners boast a diverse portfolio of thousands of the most luxurious properties all over the world. With contacts in all of our hotel partner properties, you can expect to receive the best service possible, with unique experiences and full VIP treatment along the way. Some of our hotel partners include:



































